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Enabling and customizing email notifications

Send out email notifications to your customers about the status of their points, rewards, birthday points, and referrals to engage with your customer base. To enhance this, you can customize your email notifications so that there will be a personal touch when your customers receive them.

In this article:
Customize Email notifications
Customize Email Footer
Email variables
Common questions

Customize Email notifications

From the Dashboard go to Emails > Notifications and make sure they are set to ON.

Click on any of the notifications you want to customize.

Note: The same steps apply to all items listed under the Notifications page. In this example, we choose 'Points Earned'.

Enter the texts that you want to appear on the following fields:

Subject - The subject line of the email
Title - The main heading of the email copy
Subtitle - The secondary text of the email copy
Button - The text of the button that brings the customer to your store
Subtext - T&Cs or fine print text.

Customize Email Footer

You can also modify the footer of your email and enter the texts that you want to appear as shown below:

Footer Text
Footer Address
Unsubscribe Text
Subscription Source

When everything looks good according to your preference, don't forget to click Save.

Note: The Footer Address can not be left blank; including a postal address for business and marketing emails is a legal requirement in many countries.

Email variables

The text with curly brackets {{ ... }} in the email notification text fields are placeholders called variables. When emails are delivered, these variables are replaced by the relevant data. Customers do not see the variable name, e.g. {{ points_earned }}, only the text that is displayed in place of the variable. These variables cannot be edited or translated themselves. However, wherever the text that is displayed in place of these variables includes words and not just a number (e.g. signed up), the words can be translated in the app's Translation settings. Here is a list of all the variables used in Emails and what they output in the delivered email.

{{points_amount}} - The amount of points the customer earned
{{trigger_name}} - The action the customer completed (e.g. signed up, placed an order)
{{reward_name}} - The name of the reward the customer redeemed
{{reward_tos}} - Any reward T&Cs (e.g. expiration date, limited to one product for Free Product rewards)
{{friend_email}} - The referred friend's email
{{expiry_date}} - The expiration date set for a reward
{{vip_tier_name}} - The custom name of your VIP Tier

Common questions

Can I create a custom email and send it to customers in bulk?
At this point, this feature is not yet available. The customers can receive email notifications only for points earned, rewards redeemed, birthdays, referrals, and expiration if these settings are turned on in the app. 

Is there a way to send email invites to my store's guest visitors?
Unfortunately, this is not possible as these are not members of your store and we do not have permission to send emails to these guest customers. You can add your vote for this feature on our product roadmap here. We also have a guide on how to edit Shopify's account invitation email to make it more focused on your Loyalty & Rewards Program. Check it out here.
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